Michelle Stearns
Active Term: 02/2026 - 02/2027
Areas of Expertise
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FounderIndigo Brand ConsultingMichelle Stearns is a brand and commercial strategy leader with more than 20 years of experience building and transforming multi-brand consumer and B2B portfolios across beauty, personal care, food, technology, and industrial categories. She specializes in translating consumer insights into brand and innovation strategy, designing product and service architectures, and aligning pricing tiers and channel strategies to drive profitable growth.
At Conair she, she led the turnaround of the hair appliance category to double digit growth through brand and product innovation, retail assortment strategy, and integrated omnichannel execution, managing full product portfolios, including P&L responsibility, forecasting, margin management, promotional planning, and pricing strategy with tiered price-value segmentation. At Schick she launched Quattro, achieving #1 razor brand share in first year of launch. She began her career at Unilever, developing foundational brand management discipline across global consumer brands. As a consultant, Michelle has advised companies including NFP, Liquid Holdings, Acrow, BrightPoint, and Ingram Micro, helping leadership teams clarify positioning, design brand and portfolio architecture, and build practical go-to-market strategies She works with both founder-led and large organizations to determine what to offer, and how to price and distribute it so the brand and the business model reinforce each other. |
