Women in Leadership Advisor Member

Taylor Cruz

Active Term: 11/2024 - 11/2025

Areas of Expertise

• Pillars of Positivity
  
• Winning Work-Life Balance & Mentoring
  
• Skills for Contracts & Negotiations
  
• Driving Ideas, Intellectual Growth & Transformation

Senior Consultant

BlastX Consulting

Starting her career at the Connecticut branch of NIC Inc., Taylor built their analytics from the ground up before moving to BlastX Consulting. As an analytics consultant who has been in the industry for 10 years, Taylor helps guide clients through the analytics setup and supports their tracking and reporting needs. Taylor creates a foundation of trust in the data by ensuring quality in the details while maintaining a view of the big picture. Taylor has a passion for fostering a data-driven culture that focuses on the end user and knows the work doesn’t stop at collection. Understanding the end user and actively using data to inform decisions are the keys to recognizing the value and power behind the data to create great customer experiences.

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